Campaign execution
Set up, monitored and optimized lead generation, sales, traffic, awareness and conversion campaigns in Meta Ads Manager.
ARYAN KAUSHIK
Working across paid media, campaign optimization, reporting and performance analytics—with hands-on Meta Ads experience at meaningful scale.
01 About
Execution meets
analysis.
I’m a BBA student and Performance Marketing Intern working at the intersection of paid media and analytics.
My experience spans campaign setup, audience targeting, optimization and performance reporting—turning account data into clear decisions and sharper campaign direction.
02 Experience
Tangence India / Delhi
Performance
Marketing Intern
— Present
B2BB2CE-commerceEvents / Exhibitions
Audience & targeting
Conducted audience research, segmentation, location targeting and competitor research across varied client categories.
Performance analysis
Evaluated CPL, CPC, CTR, reach, impressions, clicks, leads and conversions using comparative and trend analysis.
Reporting
Prepared and interpreted daily, weekly and monthly client reports in Microsoft Excel and Google Sheets.
Creative strategy
Developed reel scripts, ad copy, primary text, headlines, campaign messaging and creative concepts.
03 Professional scope
Paid media,
measured precisely.
Meta advertising activity across B2B, B2C, e-commerce and event campaigns.
₹18.5L+
Meta ad spend
managed / analyzed
9
Advertising
accounts
6
Clients
04 Verified dataset
Seven weeks.
Campaign data
in view.
An aggregate view of Meta campaign activity from the approximately seven-week internship period.
8.47M+
4.70M
Approximately seven weeks of aggregated advertising-account data. Reach is not deduplicated across accounts.
05 Selected internship work
Work,
built in-market.
Four connected areas of hands-on performance marketing work at Tangence India.
Campaign execution
& optimization
Meta campaign setup and optimization across lead generation, sales, traffic, awareness and conversion objectives.
Audience
& targeting
Audience research, segmentation, location targeting and competitor research across B2B, B2C, e-commerce and event campaigns.
Performance analysis
& reporting
Tracking and interpreting CPL, CPC, CTR, reach, impressions, clicks, leads and conversions using Excel and Google Sheets.
Campaign creative
& messaging
Developing primary text, headlines, reel scripts, campaign messaging and creative concepts for paid campaigns.
06 Academic project
Analysis,
made visible.
An individual academic project built around structured sales analysis in Power BI.
07 Skills
Tools for the
full campaign cycle.
Performance
Marketing
- Meta Ads Manager
- Campaign Setup & Optimization
- Lead Generation
- Audience Research & Segmentation
- Location Targeting
- Competitor Research
Analytics &
Reporting
- Microsoft Excel
- Google Sheets
- Power BI
- KPI Analysis — CPL, CPC, CTR
- Trend & Comparative Analysis
- Data Cleaning & Visualization
Creative &
Content
- Ad Copywriting
- Primary Text & Headlines
- Reel Scriptwriting
- Creative Ideation
- Campaign Messaging
08 Education
GGSIPU / Delhi
Bhagwan Parshuram
Institute of Technology
Bachelor of Business Administration (BBA)
- Expected graduation
- 2027
- Latest semester CGPA
- 8.18
Relevant coursework
- Business Analytics
- Marketing Management
- Statistics
- Financial Accounting
Bal Bharati Public School
Ganga Ram Hospital Marg, Delhi
Class XII
Digital Marketing with Power BI
Winnovation Education Services Pvt. Ltd. & BPIT
Feb 2025 — May 2025
09 Contact
For performance marketing, growth and analytics opportunities.